Alison Novak is a tree hugging real estate developer. She came to real estate by way of the public sector, where she worked on the revitalization of commercial districts. Alison took her Master in City Planning and Master of Science in Real Estate Development from MIT where she found even more sustainably-minded folks than in Northern California. Now she endeavors to bring sustainability to The Hudson Companies’ projects, by way of its first green building project, as well as to other New Yorkers via GreenhomeNYC. Inspired by solutions that combat multiple problems, Alison appreciates the intersection of sustainability, social justice, urban form, and bricks-and-mortar that can be found in sustainable real estate development.